Joining forces to promote global sustainability attributes
SHANGHAI, November 5, 2025 /PRNewswire/ — Sherwin-Williams, a global innovator in paints and coatings, makes its first appearance at the China International Import Expo (CIIE). Out of November 5th to 10thThe company welcomes visitors at booth 3C7-02 in Hall 3 at the National Exhibition and Convention Center (Shanghai) to explore its latest innovations in products and technologies with sustainability attributes.
Sherwin-Williams debuts at China International Import Expo
As global environmental regulations tighten, the demand for coatings with low volatile organic compounds (hereinafter VOCs) continues to increase. Sherwin-Williams is responding with a comprehensive portfolio of water-based, powder, solids and bio-based solutions tailored to meet demand. At this year's CIIE Sherwin-Williams Asia brings together its six divisions to showcase advanced coating technologies and products with sustainability features for industrial manufacturing, transportation, energy, infrastructure, furniture, packaging and more. These solutions are aimed at driving CO2 Reduce emissions, improve operational efficiency, extend asset life and accelerate the transition to a low-carbon, circular economy.
New products and technologies debut in China
Leveraging the CIIE platform, Sherwin-Williams will introduce several new products and technologies China.
- Heat Flex AEB – An engineering grade thermal insulation and anti-corrosion coating that prevents corrosion beneath the insulation. Unlike traditional mineral wool systems, AEB can be applied directly to steel surfaces at elevated temperatures, significantly reducing downtime. This advanced solution is ideal for tanks, pipelines, offshore platforms and chemical and energy plants.
- OneCure™ dual-layer one-bake powder technology – This innovative process allows the top coat powder to be applied directly to the uncured base powder, eliminating the need for separate baking and cooling steps. The technology offers excellent edge protection and improved corrosion resistance, making it an ideal solution for industries such as construction equipment and transportation.
- Powdura® EV insulation powder – Developed for the new energy sector, this advanced coating creates a dense insulating layer on battery surfaces, effectively protecting components from external influences. It meets prevailing insulation voltage standards and offers extensive customization options to suit different industry requirements.
- Duraspar® High performance series – This advanced solution provides exceptional C5H level protection and increases production efficiency through wet-on-wet application and low viscosity formulations. With high solids content, low VOC content and versatile applications, it is considered an optimal choice for the energy and heavy equipment sectors.
Added value through multidimensional innovation
Sherwin-Williams remains committed to achieving a balance between performance and environmental responsibility. In the area of circularity, the Powdura® The ECO powder coating range contains recycled plastics and provides performance that meets or exceeds industry standards. In health and safety, Sherwin-Williams also offers BPA-free (Bisphenol A) can coatings and low-odor furniture finishes to provide consumers with safer and more responsible choices. In functional improvement, advanced properties such as self-cleaning and heat reflection properties added to coating products help improve the energy efficiency of buildings, thereby creating greater environmental value.
Deeply rooted ChinaHonoring cultural heritage
At this year's CIIE, Sherwin-Williams will not only showcase its latest technological innovations, but also unveil its first brand video in homage to them China's Intangible Cultural Heritage – Exploring the integration of traditional craftsmanship with modern coating technologies, highlights respect for Chinese culture and commitment to cross-border innovation.
In addition to on-site visits, viewers can also enter the Sherwin-Williams booth virtually. Follow the officer Sherwin-Williams WeChat account for timely updates and comprehensive information.
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About Sherwin Williams
Founded in 1866, The Sherwin-Williams Company (NYSE: SHW) is a global innovator in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. With a workforce of over 64,000 employees, the company operates in more than 120 countries. In 2024, the company achieved annual net sales of approx $23.1 billion.
Entered Asia in 1930 and regional headquarters in ShanghaiThe Sherwin-Williams Company now operates operations in most Asian countries, providing coating solutions with industry-recognized brands such as Sherwin-Williams®Valspar®Aquaguard®Ultra®Debeer Refinish®Fluropon®WeatherXL® and much more for the construction, furniture, industrial, packaging and transportation markets, etc.