Saint-Gobain Africa has renewed his commitment to the continent through a new initiative for the construction of Africa (MABA).
“Do it in Africa to build Africa is our drive and the lens through which we see everything we do” CEO Othman Benjelloun-Touimi.
“It is about working with all interest groups of the hardware store in order to build a sustainable Africa from the inside, where local solutions meet local needs and strengthen our belief in the potential of African markets and communities.”
The New Africa Initiative is an expansion of the purpose of the main group, which makes the world a better home and a commitment to strengthening the continent by priorizing local production, promoting local talent and promoting economic growth in the industry is underlined, according to Benjello-Touimi.
He found that MABA is based on four main pillars, each of which is related to specific examples, how Saint-Gobain should bring all partners and stakeholders in the construction of Africa.
Sustainability:
In accordance with this commitment, Saint-Gobain Africa introduces the future reach. A new selection of sustainable construction solutions that improve efficiency and minimize the environmental impact and at the same time maintain the same costs. The area includes Rhinoboard 9 mm, Rhinoboard 12.5 mm, Rhinoboard Firestop (12.5 and 15 mm), ISOVER -HOLLITLIT and WEBER WB11, each with a verified environmental product declaration of third -party providers (EPD) and a positive contribution to at least one strategic sustainability criteria such as a 10% minimization of the 10% controls in CO2.
Local production:
By investing in local production and expansion of the production lines, the company aims to reduce the dependency of imports, to create jobs and to promote economic growth. In accordance with this commitment, the opening of the new South African fiber cement system marks a large milestone in the third quarter of 2025, which creates more than 60 permanent jobs in its first phase.
People:
Saint-Gobain Africa leads initiatives such as its graduate program to promote future African production leaders. The company also supports projects for the development of community development, offers contractors and applicators training courses and offers educational opportunities on the entire continent.
Customers:
“Saint-Gobain Africa is obliged to understand its customers in the value chain and work with them in order to meet their needs better,” said Benjelloun-Touimi. “The MABA commitment will enable us to offer meaningful innovations and locally produced materials that correspond to international standards, and at the same time strengthen our support and our technical knowledge in order to better serve our customers with every step of the way.”
Saint-Gobain Africa will work with local companies, governments, communities and all stakeholders in the construction industry that have the same commitment to promote innovations and development.
“The future of Africa is in the hands of his people,” said Benjelloun-Touimi.
“Maba is more than an explanation, is our collective vision for the future of Africa, which determine new standards for sustainable growth and combine all those who are devoting themselves to the establishment of Africa.”
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