Haddy from St. Petersburg, an innovative 3D printing plant company, was selected as a member of the Disney Accelerator 2025 class.
The Accelerator program supports “state -of -the -art” companies nationwide that “advance” the arts, technology and immersive experiences. These selected organizations have already worked with the Walt Disney Company.
The companies are given the opportunity to build relationships and work with the executives of the entertainment conglomerate and to secure the investment capital. Haddy and three other companies were selected from thousands of applicants.
To be selected by Disney was “a great honor,” said John “Jay” Rogers, founder and CEO of Haddy, to whom the catalyst.
Haddy, which opened a microfactory of 32,000 square meters in April last April last April 251 10th Street N.Use robotics, artificial intelligence and 3D printing to create recyclable, large-scale objects such as furniture, industrial concrete forms, dog houses and boats.
Rogers and his team built research and development products (F&E) for Disney before entering the Accelerator program.
“We are working on helping Disney to identify new technologies in our field, and our field is about themed parks, set design, retail, hospitality, at home and more,” he said. “We will work on products and especially on the technology for these products.”
Haddy will start creating objects beyond F&E for the entertainment company. “We will do a lot of things,” said Rogers.
The focus of the company on robotics and 3D printing is an opportunity to disturb the production of products, he explained. “It is the complexity of the number of parts that come together to do something that makes it really difficult.”
ROgers and the Haddy team started with furniture to experiment with manufacturing technology. Your goal was to make the experience easier and more efficient.
The company was founded in 2022 and previously had a starter factory in the warehouse art district before opening its new facility.
“To make the toughest stuff in the world, you first have to do some of the simplest things in the world,” he added.
Since the start, Haddy has been able to increase the variation of the products they manufacture, said Rogers.
The Disney Accelerator program, which was launched in 2014, previously supported companies such as Kahoot!, Epic Games and Audioshake.
“The emergence of new technologies has more influence on the entertainment industry than ever before,” said David Min, VP of Innovation, Walt Disney's company, in a prepared explanation.
With the Disney Accelerator program, we have a committed structure for Disney to use these technologies and create new experiences with storytelling at the pace that our target groups expect. ”
Haddy will take part in a demo day in the Walt Disney Studios in Burank, California in November. Other members of 2025 cohorts are Animaj, Dramabox and Liminal Space, Inc.
Haddy website