Architects and interior designers can bring a relaxed, natural mood in retail space with inherently fire -retardant, specific alternatives to real leaves
In today's luxurious retail environments, the aesthetic effects are of the greatest importance, but designers and specificists are also facing practical challenges.
The balance of the visual drama with fire protection regulations, maintenance restrictions and variable lighting conditions often leaves natural plants from the table.
Therefore, when the international luxury fashion -fashion retailer needed the first -class artificial green that corresponded to the style of its brand, it turned to Treelocate and its trustworthy Firesilx brand.
Firesilx is the industry leader in artificial plants, artists and artificial trees, which are known for their naturally fire -proof leaves, of crucial importance for the creation of safe public spaces.
A designer attachment
In order to translate the online identity from an end into a physical retail experience, the brand worked with specialists for retail design, Brinkworth and Treelocate's Expert Team.
The Firesilx series was selected for its realistic aesthetics and its inherent flamed properties to ensure that it fulfilled strict codes of fire security from the first day.
“The commissioning of the Firesilx range was a decision that we made over a decade ago that passed the test of the time,” says a spokesman for the end.
“The green brings a natural feeling of warmth, it is incredibly durable and does not distract from the shopping experience. It only requires minimal maintenance, which is considerably easier for our busy business teams. The most important thing is that due to its industry -leading standards, it offers full safety peace when it comes to fire safety.”
Adapted for the room; Made for the brand
Each installation was developed to react to the specific spatial and architectural context of the business, from ceiling heights to tight access routes, whereby the olive trees of Treelocate specialists were handmade, scaled and installed on site.
The trees at the original Newcastle location of End were later moved and reinstalled during the move of the business, which is still in flawless condition over ten years later, which made it a sustainable alternative to natural planting in high commercial space.
This first collaboration in 2014 was the beginning of a permanent relationship. Firesilx, plants and green are now in the retail sports folio of End in retail, including shops in London, Manchester, Glasgow and Milan.
Compliance without compromise
Firesilx is inherently retting and contains fire -minding connections on a molecular level during production, not as a subsequent thought. This ensures continuous compliance with international standards, including BS EN 13501 and DIN 4102, without maintenance or deterioration over time.
Compared to traditional live plant or post-treated options, Firesilx offers a robust and specific solution that ideal for public and commercial rooms that require both style and security.
A lively look without limits
Firesilx is used by retailers such as Next and Office, event locations EMAAR and Brewdog as well as renowned hotel brands such as the Four Seasons, Ikos and The Savoy in luxury guest friendship, business and leisure environments.
Each project can be delivered or fully adapted outside of the shot to meet the requirements of designers and architects.
Further information and technical support can be found at Firesilx.com
Contact:
01668 219219
[email protected]