Founding sponsor GROHE introduces its ultra-premium sub-brand GROHE SPA at WAF Miami – a global stage for design, innovation and wellness
MIAMI, November 5, 2025 /PRNewswire/ — When the World Architecture Festival (WAF) arrives the United States For the first time, the eyes of the global architecture and design community will be on them Miami. At the heart of this excitement is GROHE SPA, the latest expression of wellness and design from GROHE, a leading global brand of bathroom and kitchen solutions and founding sponsor of WAF.
“GROHE SPA represents the evolution of wellness through design,” he said Karl LennonHead, GROHE SPA, LIXIL International. “We believe that water has the power to restore balance, stimulate creativity and enhance everyday rituals. The opening of the GROHE SPA at WAF is the perfect setting to show how design can transform well-being.”
A GLOBAL STAGE MEETS A NEW STANDARD OF WELLNESS
For nearly two decades, the World Architecture Festival has been the heart of global design, where ideas, innovation and architectural excellence come together. This year, GROHE is transforming the festival into its own sanctuary, introducing GROHE SPA, the brand's premium sub-brand dedicated to well-being through water.
“We are pleased to have WAF here USA for the first time – and especially in Miami Beach” said Paul FinchWAF program director. “We had a long-term goal of bringing the festival to America and the warm reception we received from everyone involved in running the festival was greatly appreciated! We look forward to a successful event that will hopefully generate even more interest both upstate and beyond.” South America in the coming years.”
In the immersive GROHE SPA installation, architects and designers discover how wellness can be integrated into every detail of a room, transforming bathrooms into an oasis of calm, a place where design and water combine to restore balance.
The US debut of GROHE SPA: A new expression of wellness
GROHE SPA presents a curated preview focusing on the brand promise “Wellness through Water”. Designed for architects and designers, GROHE SPA enables professionals to create multi-sensory bathroom environments that serve as personal sanctuaries.
Highlights of the exclusive preview include:
- Atrio private collection: The pinnacle of customization with select finishes and exclusive handle materials for unique faucet solutions.
- Fascinating gravity: A harmonious blend of technical precision and minimalist design with bold, modern silhouettes that defy convention.
- AquaTiles: The ultimate in seamless architectural integration, this advanced technology integrates water controls directly into the tile grid, creating a clean, uninterrupted aesthetic.
Each element reflects GROHE's goal of “Pure Joy of Water” and together they provide a preview of the full nationwide rollout of GROHE SPA, planned for the end of 2026.
A dialogue between water, wellness and design
For GROHE, WAF is more than a stage; it is a dialogue. As a founding sponsor, GROHE has stood alongside the world's leading architects and designers since 2008 and is committed to sustainable and human-centered design. The brand's continued presence at WAF Miami underscores its belief that design can improve lives through beauty, purpose and stewardship of water.
Under the broader LIXIL umbrella, GROHE introduces the innovative GROHE Blue, designed to deliver filtered, chilled, medium and sparkling water straight from the kitchen tap. In addition to GROHE, the Japanese tile brand INAX presents its Yukasumi, Madoka-R and Biyusai collections. These collections highlight the craftsmanship that harmonizes with the vision of GROHE SPA's wellness architecture.
Honoring innovation: The GROHE Water Research Prize
At the heart of GROHE's partnership with the World Architecture Festival is the shared belief that design can change lives. Nowhere is this more evident than at the GROHE Water Research Prize, an annual award that recognizes visionary architectural research to address the world's most pressing water challenges.
This year’s award goes to “Water spaces” (Rhizome from water), led by a researcher Diego Rivero Borrell Reimagines how communities can regain access to clean water. The solar-powered, community-built prototype captures and purifies rainwater, providing residents with up to 23,000 liters of clean water annually Mexico Citya city where water shortages have become a daily reality
“Water is not just a natural resource, it is a human right,” he said Nik BafanaLeader, GROHE, LIXIL Americas. “With the GROHE Water Research Prize, we recognize architects and designers who use creativity and technology to solve real problems. Projects like Waterspaces show how innovation and empathy can be combined to create meaningful change.”
Launched in 2017, the GROHE Water Research Prize recognizes groundbreaking research that advances water resilience, equity and innovation. By recognizing projects like Waterspaces, GROHE reaffirms its deepest commitment to shaping a more sustainable and inclusive future, where designers and technology work together to improve lives through water.
Press hour: November 12th, 9:30 AM – 10:30 AM
Location: GROHE stand no. D20, Miami Convention Center
ABOUT GROHE
GROHE is the world's leading brand of complete bathroom solutions and kitchen faucets and is dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand pillars of quality, technology, design and sustainability, which demonstrate GROHE's commitment to creating exceptional water experiences and delivering “Pure Joy in Water”.
Renowned innovation highlights such as the GROHE thermostat series as well as groundbreaking products such as the GROHE Blue Chilled & Sparkling water system underline the brand's well-founded industry expertise. GROHE focuses on customer needs and develops smart, life-enhancing and sustainable product solutions designed and developed in-house Germany.
GROHE takes its corporate responsibility very seriously and relies on a resource-saving value chain. Since April 2020Since 2011, the sanitary brand has been producing CO2-neutrally* in all LIXIL Fittings factories worldwide. In spring 2022, GROHE reached another important milestone by removing all unnecessary plastic packaging from its products.
GROHE's success has been recognized with more than 680 design awards. GROHE was the first in its industry to win the Federal Government’s CSR Prize and the German Sustainability Prize 2021 in the “Resources” and “Design” categories.
GROHE is part of LIXIL, a global leader in products and services in the field of home and building materials.
*includes CO2 compensation projects, more on this grohe-x.com/sustainability
ABOUT INAX
INAX designs ceramic tiles in Japan The company has established itself as a pioneer in the industry for more than a century. Known for its authentic blend of traditional Japanese craftsmanship and cutting-edge innovation, the brand draws inspiration from natural materials, cultural traditions and a long history of experimentation and expertise. Each collection reflects a deep connection to nature through texture, tone and form. With roots that include early contributions to pioneering Japanese architecture, INAX has grown into a global tile design company valued by architects, designers and homeowners alike for bringing beauty, practicality and thoughtful design to everyday life.
For further information and PR materials please contact:
Head & Hand
Maddie Esping
grohe@headandhand.com | https://www.headandhand.com
ABOUT WORLD ARCHITECTURE FESTIVAL (WAF)
The World Architecture Festival and the Inside World Festival of Interiors take place Miami Beach Congress center from 12 – November 14, 2025. The hotel is located in the heart of South Beach and the famous Art Deco District.
The global architecture community meets at WAF to celebrate, learn, exchange ideas and be inspired.
Each year, WAF hosts the world's largest live-judged architecture awards program. It recognizes design achievements through presentations by architects to high-profile delegates and international juries.
The World Architecture Festival (WAF) 2025 includes:
- A celebration of the world's best architecture, landscape and interior design projects
- Event program and keynote lectures
- Live evaluation of the finalists' projects
- Gallery of all award entries
- Exhibition area
- Networking and social events, including partner events
- Gala dinner to announce the overall winners
- A tour program of local architectural attractions in Miami
WAF is organized by EMAP, publisher of The Architectural Review and The Architects' Journal.
www.worldarchitecturefestival.com
SOURCE GROHE